"A compelling new voice on the alternative scene" - Lucy O'Brien

PRI// mashes horror pop, nursery rhyme, haunting vocals and industrial
extremes to create an extraordinary album. Filthy Times consists of 42
miniatures; short songs marked by a brevity that’s deliberately shocking,
unexpected and fractured. ‘The album is about recovery from childhood –
re-contextualising and rethinking childhood experiences as an older person.
Music for me has always been incredibly healing, a port in a storm. My dream
is to provide that for everyone,’ explains PRI//.

Working with a cheap guitar, keyboards, household objects, and a slightly
broken Korg Rhythm 55 drum machine, PRI// invents an unsettling
soundscape. Key tracks include the electronically percussive ‘Luka’ (which
references the Suzanne Vega song), the sharp, guitar-driven ‘Good Guy
Gaslighter’, and the ghostly vaudeville blues of ‘Star Of My Sexual
Nightmare’. There’s also the deadpan humour of ‘Horny’, and ‘Why Did You
Rely On Me’, with its themes of power, enmeshment and parentification. ‘I
love horror films, ghastly depictions of humanity that you don’t see in other
works of fiction, amazing layered characters like the mother in Carrie or
Norman Bates’ mum in Psycho,’ says PRI//.

London-based artist PRI// is a compelling new voice on the alternative scene.
They emerged in 2024 with a visceral lo-fi debut See No Evil, and its follow-up
Madonna’s Scrapbook, a sonic collage provoking questions of memory and
identity. Filthy Times is more diary-like and personal: free-form self-recorded
tracks laced with raw emotion and deadpan humour. Inspired by artists like
Bowie, Kate Bush and Laurie Anderson, PRI// plays with masks and
personae.